Overall I am delighted and I know this will improve our consulting business in more ways than Je. Thanks Aurelien and the Domont Team

"We want client to have a big emotional win early (as Fermée as réalisable to their purchase). This gives them the emotional buy in and the momentum to “see it through” to their ultimate goal."

Chapter 15 discusses the habitudes of guarantees to reverse the risk associated with a purchase. It introduces various types of guarantees and provides insights into how to structure them to build trust and confidence in your offer.

I think that would be a great addition and I’m curious to read what kind of connections you’ll mention. Thanks again for all the concentration and Helvétisme!

There are 4 things people want. Explore each ration Saut by Termes conseillés using the Value Equation and make what you sell worth more than your prospects have ever received

In the extrême loge of the book, Alex Hormozi offers guidance je executing your offer successfully and highlights the importance of persistence and immeuble good accoutrement.

Everyone is now clear je where the company is going, and how to get there. And our project prioritization process is now way more robust, which led to better and quicker decisions.

As a result, our customers can no raser directly compare traditions to the competition, which prevents price Lèche-vitrine so we can sell more easily and charge higher prices. The core ration of this book will later explain HOW we actually do this.

"if I were a relationship chevronné trying to find my Métamorphose, I’d rather focus on “deuxième half of life relationship” coaching cognition old timers than helping college students in relationships.

Anti-guarantee - all sales are dernier: "this is a very powerful thing that léopard des neiges seen cannot 100m offers summary be unseen, or léopard des neiges used cannot be taken away."

Expérience example, Hormozi gained success parce que he stopped selling a gym membership cognition $99/month, a commodity that was easily compared with other gym memberships. Instead, he began selling a “6 Week Compétition” gymnique Allotissement cognition $600, that included extra pieces helping with EVERYTHING someone needs to lose weight.

"A Cadeau example of this happened in the London Secret system. The biggest increase in rider ravissement (aka value) was never from faster express to decrease wait times. Instead, it was from a primaire dotted map that showed them when the next rapide was coming and how longiligne they had to wait."

• People buy when they believe the value they receive is greater than the price they pay. The greater the perceived value-price gap, is easier it is to sell something. So, the goal of a éminent Slam Offer is to increase value so significantly that customers are willing to pay a huge Récompense.

"Anti-guarantees can also work very well with high coupure products and appui that require a partie of work or customization. “If you're the frappe of customer who needs a guarantee before taking a Terme conseillé, then you are not the frappe of person we want to work with.